Design Factory & Customer Experience

The Client Experience and the Customer Journey are central to the digital and innovation strategy at BNP Paribas Wealth Management.


The Design Factory is a space converted into user-friendly basecamps to foster collaborative work and support the BIG (Breakthrough Innovation Group) teams, whose ambition is to deliver high-value products in a very short period of time for Wealth Management clients.

In order to deliver a product rapidly we prefer working methods from start-ups: composition of small multi-skilled teams (pizza teams), appearance of new learnings (Product owners, Growth Hackers, UX/UI, CX Board, Swiss Knife…), use of the Design Thinking and Lean methods. The needs and the customer experience are at the heart of our developments.


The Design Factory is a place of exchanges which drives collaboration, proximity, dialogue and thus the effectiveness in the development and growth of the projects.

We welcome our clients in a user-friendly atmosphere and happy mood to discuss our ideas and to make evolve our products together.




A pizza team is composed of 7 members, each playing a different role and mission.

The product owner is in charge of the product conception and play the role of the client.

The Swiss-knife will seek the answers to the questions of all types that the team can face.

The Growth Hacker is in charge of insuring the product growth using creative communication and marketing techniques to turn visitors into Happy Clients.

The Tech Lead brings his technical expertise to the team to ensure the feasibility of the product.

The Scrum Master facilitates the communication within the team. He seeks to improve the productivity and the know-how of the team

The Designers (UI/UX) are responsible for defining the user experience, how the product feels. They define interaction models, user task flows, and user interface specifications.

The Developer gets in shape everything, Front-end to Back-end, architecture of the app and the development of the different features. Different programming languages are used for the application development according to selected environments.



BNP Paribas Wealth Management customer experience program

BNP Paribas Wealth Management has launched in 2016, a customer experience program to enhance its services. Two years later, discover the first services created.

Customer Experience

Discover the first products and services from the customer experience program.




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