«Youmanist» wins the prize for the best financial communication in Italy
Arete Comunicazione Responsabile, the Italian agency specialist in sustainable development communication has awarded BNL-BNP Paribas Private Banking with the prestigious award for best Financial Communication in relation to «Youmanist» application.
«Youmanist», launched by BNL BNP Paribas in Italy, helps our clients keep in touch with the key trends in society by delivering exclusive content covering a wide range of topics about the latest trends and ideas, from architecture, food and fashion to music, travel and design.
Supplementing the overwhelming feedback from our clients, this award crowns the effort of BNL BNP Paribas to help and support its clients with relevant content and services
The "Youmanist" website and app help clients make the most of their free time (Italy)
The Youmanist ecosystem is a one-of-a-kind website and an app that offers upscale lifestyle content written specifically for BNP Paribas Wealth Management by an Italian team of bloggers, writers and journalists. Topics cover a wide range of the latest trends and ideas, from architecture, food and fashion to music, travel and design. Articles vary in length from short "blurbs" to detailed articles. A public website delivers part of the content, and the app version provides a more complete experience.